I am trying something new using something old to attract some additional traffic to my new political blog.
I have an existing subscriber base on a YouTube channel, where I have not been active recently. So this morning, I created a 60 second video commercial for my political blog to upload to that existing YouTube channel.
The ad has three purposes:
- Try to convert some of those YouTube subscribers to the blog,
- Serve as a no additional cost commercial on YouTube for the blog by leveraging YouTube’s internal search and related videos traffic to attract new eyes, and
- Become a video element on the blog’s sidebar to increase conversions from referral and search traffic into subscribers.
From Mixergy, an interview podcast featuring lessons learned from successful entrepreneurs, I understand that YouTube videos are one of the most successful methods for attracting traffic that will convert. In addition, one of the ads often running at the beginning of Mixergy interviews touts the A/B tested benefit of video embedded on a site for increasing conversions.
I created it as a draft quality piece because something is better than nothing and I can polish after testing with the draft. For the script, I just took the content from my blog’s About page and abbreviated it down to identifying the problem and the solution plus a call to action.
While I would have liked to get the video down to 30 seconds, I am pleased enough with the 60 seconds run time given the length of my typical You Tube videos. For my narrated part, I had to speak at about twice my normal (aka slow) rate to get the commercial down to a minute.
Given that selfishness is part of the branding for the blog, the commercial starts with a short video of Obama saying “You know I don’t know when, when they decided they wanted to make a virtue out of selfishness.”
If you have tried something like this, what lessons learned do you have?